Advertising & Political Marketing Case Studies
With every election cycle, the use of online political advertising grows. And with that growth come case studies measuring and evaluating the impact of online political ad placements.
There is steady and increasing evidence that online advertising helps sway voter opinion. But doubters remain – and they could be your clients.
To help you gather the data you need to run the most effective campaign, Spot-On has collected recent write-ups from the 2010 cycle. They're all here in easy-to-download .pdf formats for you to study and share.
Here Comes the Judge: Online Success in Local Races
Campaigns and Elections, Sept. 2010
How a targeted local ad campaign raised voter awareness of a down-ballot race during a busy primary.
How Online Ads Move Voters in Political Campaigns
The California Group, February 2010
Measuring the impact of a specific online message with voters during and just after the election in Florida's 11th Congressional District.
Examining the Impact of Online Ads On Political Opinion
Chong + Koster, February 2010
The impact of online ads during a Florida ballot initiative campaign.
Social Networks Supercharge Politics: Turning Action into Votes in 2010
September 2010
The results of eVoter Institute's Fifth Annual Survey.
The Internet and Campaign 2010
March 2010
The annual survey of online voter behavior and attitudes by the Pew Research Center's Internet and American Life Project.
Campaign Tactics that are Working Right Now: The Rise of Social Media and Smart Phones.
Tulchin Research, July 2010
A formal poll of 600 likely California voters asking about mobile phone use, social media and other online activity.
The Effectiveness of Online Political Advertising
Global Strategies Group, June 2009
The effect of combined television and online ads in a down-ballot California primary race.