Step one: Tell us WHERE you want your ad to appear.

You know where your voters are - whether it's for a local campaign for City Council, a big-city Mayor's race, a statewide office, U.S. House or Senate race, or issue advocacy pushing Congress to pass a bill.

Pinpoint Persuasion's geo-targeting of online ads allows you to reach the voters you want, easily and inexpensively. Local campaigns can target a particular district or county while larger campaigns can target a whole state or selected DMAs. Pinpoint Persuasion allows you to also target voters by demographic, ethnicity or ideological groups - each with a message that resonates with that group.

Step two: Tell Spot-On Who you want to talk to.

Pinpoint Persuasion finds the voters you need to talk to - be they suburban moms, an ethnic community, swing voters worried about the environment, or any other demographic group you or your pollster can find.

We bring together data from thousands of websites where voters go for information online every day to help you build an effective on-line media plan. In the end you get an online campaign that efficiently reaches your voters when you need them the most.

Step Three: Spot-On shows you HOW to place your ads - on time and on budget.

When you work with Pinpoint Persuasion, you get the benefit of a team that knows political campaigns and online advertising. We've done the hard work putting together data on websites, their readers, and how campaign/advocacy ads have fared on those sites. Our publisher relationships, our years of experience, and a commitment to helping clients get the best value for their online investment means your campaign dollars will be invested wisely on your behalf.